Over lunch one day, longtime best friends Dave Leyrer and Pete Najarian found themselves sharing food allergy frustrations. Both dads were stressed out by the lack of safe foods for their kids, Abby and Remy, who both happened to have nut allergies.
Fed up with scrutinizing labels and constantly reminding other parents to do so, Dave and Pete agreed: Safe products were hard to find or too expensive. Plus, pricey "food allergy brands" totally failed to appeal to the nut-allergic kids—much less the non-allergic ones.
Dave and Pete set out to make living with food allergies easier and more delicious for families like theirs. The founders set their sights on creating products both safe for food allergic kids AND so appealing that all kids love them.
To make products SAFE + FAIR means offering clear information and affordable prices—so whoever does the shopping can make easier, faster, more inclusive choices. And that's how The Safe + Fair Food Company was born.
Dave is a co-founder of 3L Capital, an LA/NY-based growth equity investment firm focusing on the technology, consumer and data sectors. Before that, Dave founded and managed Nexus Group, a technology investment firm based in San Francisco and Menlo Park. Before Nexus, he was a Director of CSFB Technology Group. Dave lives in Los Angeles with his wife and three kids: Remy, Jane and Quinn.
Pete is a private investor and entrepreneur currently serving as Senior Vice President of Institutions at Xapo. Pete’s background in international finance includes serving as Global Head of Emerging Markets Sales for both Royal Bank of Scotland and UBS, and as Head of Institutional Client Coverage-APAC for UBS. Pete lives in Connecticut with his wife and two daughters: Abby and Nicki.
Will is the former President of both Muscle Milk and Sambazon. He was the Senior Vice President of Marketing and Strategy for PepsiAmericas, and he was also Head of Global Strategy for Gatorade at PepsciCo. Will is a graduate of Wake Forest University, lives in Chicago, and has three cool kids: Chad, Katie and Jack.