What Does Clean Label Actually Mean?
What do we mean by clean? Great question, as the clean label trend is relatively new and can have different definitions, depending on who you ask. In a nutshell, clean label refers to food that’s made with wholesome ingredients you can recognize—and probably cook with yourself! Think food labels you can actually understand, rather than a list of chemicals you may or may not have studied in chem class.
We want to put real food into our bodies—not chemicals or artificial products—because that’s what’s good for them. At Safe + Fair, this means:
Food preservatives, designed to extend our food’s shelf-life, can have many harmful effects on the body. Some are linked to causing or aggravating allergies, asthma, skin rashes and even types of cancer.
No High-Fructose Corn Syrup or Trans Fats:
Unfortunately, these are hidden in many common snack products and can be, well, not so great for us. High fructose corn syrup can spike insulin way more than your typical table sugar and can be highly addictive, while trans fats can lead to a build-up of plaque in the arteries.
No Artificial Flavors, Sweeteners or Colors:
The sprinkles in our Birthday Cake Granola? Made colorful with real vegetable juice. The tang and smokiness of our Hickory BBQ Pea Protein Chips? Made with a blend of onion powder, garlic powder and other spices—same as your barbecue sauce recipe. Since artificial sweeteners can lead your body to crave more sweets and can even be carcinogenic if over-consumed, we keep them out of our products and our diets.
At Safe + Fair, our recipes begin in a local kitchen—not a food lab—using regular ingredients and all-natural flavors. We work to make sure we can all start eating “clean,” one clean-label snack at a time.